Style, Passion & Community
The Be Dazzled Story
In 2009, Be Dazzled started as a small kiosk at the Wrentham Village Premium Outlets located in Wrentham, MA, selling hand-selected fashion jewelry, handbags, and scarves. Although we’ve evolved, our philosophy remains the same: design & sell beautiful, trendy & unique collections at “Everyday Low Prices”. We never markup to mark down; we strive to present the BEST values you will find.
Since the beginning, we have believed that confidence is a woman’s best accessory. It is important for women to express their personality and individual style for “Big Days” and “Every Day”. At Be Dazzled Boutique, we offer a complimentary personal stylist, along with outfitting expertise, to inspire women to feel and look their best (no matter their age). This personal touch separates us from department and other specialty stores.
Whether you're heading to the office, working from home, enjoying the weekend, or packing for a vacation, our fashions are designed in just the right silhouettes that flatter every figure. Whether you are attending an elegant special event, or are the Bride to Be, our Fashion Jewelry Collection is a must-have for your memorable day!
Be Dazzled is a place where women come to bond with friends, share stories, find unique gifts, and rediscover the little things – from a gorgeous statement necklace to a perfectly fitting sundress or clutch. Community and family are at the heart of what we do. We proudly give back to many local charities and are incredibly grateful for the support of our local community. Your loyalty has honored us with the title of Best Boutique, Jewelry, and Gift Shop from 2020 to 2025 – six years in a row! Thank you for making every day a little brighter with us.
Behind the Boutique
It all began with a love for fashion and a dream. Growing up in North Tonawanda, a small town outside of Buffalo, NY, I had big aspirations of living in the city that never sleeps. With an undeniable passion for fashion, I set my sights high and was accepted into the prestigious Fashion Design program at the Fashion Institute of Technology in NYC. As a student, I worked tirelessly, stayed focused, and remained determined to turn my dreams into reality.
Upon graduation, I began my career in the fashion industry, working for a small leather goods company and later for Donna Karan. After several years, I realized the importance of mastering Computer-Aided Design (CAD), so I enrolled in the Fashion Technology Program at Buffalo State College. Determined to accelerate my education, I completed my Bachelor of Science degree in just one year.
Before graduating, I entered a national design competition, creating a bedroom ensemble that earned me third place—a pivotal moment that led me to my next career move: designing textiles for home furnishings. This opportunity brought me back to NYC. After two years, I transitioned into a new role as a liaison between New York and Boston for the upholstery division of a Major Textile Converter Company. My dedication and expertise led to a promotion as Design Director, allowing me to travel internationally and develop upholstery collections in India, China, Italy, and Turkey.
For six years, I thrived in the world of international design and development, but eventually, I felt inspired to take the leap into entrepreneurship. I launched my own consulting business, collaborating with international mills to develop my own upholstery collections, which were exported back to the U.S. My fabrics were used for furniture, drapery, bedding, and pillows, and the business was flourishing—until the financial crisis of 2008 drastically impacted the housing market.
At a crossroads, I turned to my now-husband and asked, "What else can I do with my design talent and manufacturing connections?" That simple question sparked the idea for something new—something exciting.
And just like that, Be Dazzled was born!
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